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Chiara Colombo

Author's books

La comunicazione on line delle aziende cosmetiche alla luce di una nuova generazione di consumatori digital
format: Article | COMUNICAZIONI SOCIALI - 2017 - 2. MEDIA, CREATIVE INDUSTRIES AND CRISIS IN ITALY Cycles and Anticycles between Society and Communication
Year: 2017
The language of advertising in Italy has been the object of extensive study in the years from 1965 to 1975, when the diffusion of the new television medium drew the attention of the linguists towards the relationship between language and society. As a result of this activity, the key mechanisms of advertising language – on paper and on the TV screen – were established as a fixed set of linguistic phenomena, that has not been questioned or revised since...

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Anno: 2019 - n. 2

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