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Preface newdigital
format: Article | COMUNICAZIONI SOCIALI - 2017 - 2. MEDIA, CREATIVE INDUSTRIES AND CRISIS IN ITALY Cycles and Anticycles between Society and Communication | year: 2017 | issue: 2
Year: 2017
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Crisis, Innovation and the Cultural Industry in Italy newdigital
format: Article | COMUNICAZIONI SOCIALI - 2017 - 2. MEDIA, CREATIVE INDUSTRIES AND CRISIS IN ITALY Cycles and Anticycles between Society and Communication | year: 2017 | issue: 2
Year: 2017
The essay aims to highlight the complex theme of media relations and crisis within the history of the Italian media system. The perspective used here makes possible a new periodization of the national media system, one that goes beyond the monomedial perspectives that are largely prevalent today...
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La comunicazione on line delle aziende cosmetiche alla luce di una nuova generazione di consumatori newdigital
format: Article | COMUNICAZIONI SOCIALI - 2017 - 2. MEDIA, CREATIVE INDUSTRIES AND CRISIS IN ITALY Cycles and Anticycles between Society and Communication | year: 2017 | issue: 2
Year: 2017
The language of advertising in Italy has been the object of extensive study in the years from 1965 to 1975, when the diffusion of the new television medium drew the attention of the linguists towards the relationship between language and society. As a result of this activity, the key mechanisms of advertising language – on paper and on the TV screen – were established as a fixed set of linguistic phenomena, that has not been questioned or revised since...
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Controllo, identità, parresia. Un approccio foucaultiano al web 2.0 digital
format: Article | COMUNICAZIONI SOCIALI - 2012 - 2. Critica della ragion socievole. Le teorie davanti alla problematicità del web 2.0 | year: 2012 | issue: 2
Year: 2012
RIASSUNTO Ho provato a esplorare l’applicabilità di tre concetti foucaultiani (rapporto tra potere e controllo sociale, dire di sé, rapporto tra diritto di parola e verità nei contesti democratici) al dibattito sul web 2.0. Mi pare di aver dimostrato che – più che le risposte – le domande di Foucault abbiano una forte applicabilità, soprattutto se il metodo di analisi dello studioso francese viene assunto nelle sue radici o nella sua forma specifica, che consiste nell’interrogare i fenomeni in relazione agli statuti e ai dispositivi sociali complessivi anziché ai luoghi, alle tecniche, o alle manifestazioni specifiche. Se ho ragione, accogliere metodo e domande foucaultiane significa ridefinire alcune questioni: il dibattito fra libertà e potere sul web può trasformarsi in indagine sulle forme specifiche dell’inevitabile potere nella società delle reti. L’approccio all’esplosione autobiografica si traduce in una domanda sulle modalità e le condizioni del dire di sé a partire dalla pressione sociale a esercitarlo. La polemica sulla democraticità della rete si può rimodulare in una interrogazione sulle condizioni della verità e sulla forma del sapere che vi circola. Tre riformulazioni, la cui chiave giace nelle pagine lasciate da Foucault, ben prima della nascita del web. Ma ben dentro, si intende, il divenire della società tardo moderna. SUMMARY I tried to apply three of Foucault’s concepts (relation between power and social control, talking about oneself, relation between the right of speech and truth in democratic contexts) to the debate on web 2.0. I believe I have proved that – not just his answers – but above all Foucault’s questions have a strong applicability, especially if the analysis method of the French scholar is taken to its roots and its specific forms, i.e. the interpretation of phenomena in relationship to statutes and social apparatuses at large, instead of specific places, techniques, or events. If I am correct, welcoming Foucault’s method and questions means re-defining certain issues: the debate between freedom and power over the web may be transformed into a survey on the specific and inevitable forms of web power over society. The approach to an autobiographical outburst becomes translated into a question regarding the ways and conditions of talking about oneself in order that social pressure may wield it. The controversy over web democracy can be re-modulated as an interrogation on the conditions of truth and the forms of knowledge which flow through it. Three rephrasings then. Their key lies in the pages left by Foucault, long before the web was born. But of course well inside the rise of post modern society.
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Introduzione dei curatori digital
format: Article | COMUNICAZIONI SOCIALI - 2012 - 2. Critica della ragion socievole. Le teorie davanti alla problematicità del web 2.0 | year: 2012 | issue: 2
Year: 2012
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Metamorfosi. Una ricerca applicata su teatro e 'apprendimento organico' nelle scuole elementari del Canton Ticino digital
format: Article | COMUNICAZIONI SOCIALI - 2011 - 2. Per-formazione. Teatro e arti performative nella scuola e nella formazione della persona | year: 2011 | issue: 2
Year: 2011
Che accade nel sistema-scuola quando il tempo e gli spazi dell’apprendimento vengono ‘occupati’ dal teatro al posto delle discipline di studio? È possibile verificare se i bambini apprendano di più e meglio? Come reagisce la comunità scolastica ‘attraversata’ da un sapere esperienziale diverso da quello tradizionale veicolato mediante i libri di testo? È quanto si è cercato di verificare nel progetto «Teatro e apprendimento», una sperimentazione realizzata in 4 scuole elementari del Canton Ticino nell’a.s. 2007/2008, con supporto del Fondo nazionale svizzero per la ricerca applicata. Il gruppo di progetto della Scuola Teatro Dimitri di Ascona ha coinvolto un centinaio di scolari nella creazione di spettacoli ispirati ad un testo classico, le Metamorfosi di Ovidio, preceduti da un’intensa attività di laboratorio (100 ore per classe). Il percorso è stato monitorato da una sistematica documentazione, raccolta e analisi di dati. Dopo la presentazione delle ipotesi di lavoro circa il rapporto teatro-apprendimento e una descrizione delle attività del progetto, in questo saggio si discute del contributo del teatro come prodotto e come processo, nella trasformazione (‘metamorfosi’) dei soggetti e del contesto scolastico, suddividendo gli esiti in tre filoni: impatti sui bambini (nuovo rapporto tra oralità e scrittura, confronto con la parola poetica e la cultura adulta, nuovo rapporto io-corpo-mente); impatti sugli insegnanti e sulla comunità scolastica (resistenza al cambiamento, difesa istituzionale, scoperta della dimensione estetica e senso di appartenenza alla comunità di apprendimento). What happens in the school system when time and spaces are ‘occupied’ by the theatre instead of the learning disciplines? Is it possible to check if the children learn more and better? How does the school community react, when ‘crossed’ by an experiential knowledge conveyed by means other than traditional textbooks? This is what we tried to check in the project «Theatre and Learning», an experiment carried out in 4 primary schools in the Canton Ticino in the school year 2007/2008, with the support of the Swiss National Fund for applied research. The project team of the Scuola Teatro Dimitri in Ascona has involved hundreds of students in the creation of shows inspired by the classic book of Ovid’s Metamorphoses, preceded by an intense laboratory activity (100 hours per class). The path was monitored by systematic documentation, data collection and analysis. After the presentation of the working hypothesis about the relationship between theatre and learning and a description of project activity, in this paper we discuss the contribution of the theatre as a product and as a process, in the transformation (‘metamorfosi’) of the subjects and the school context, dividing the results into three strands: impacts on children (new relationship between orality and writing, comparison between the poetic word and the adult culture, new I-body-mind relationship); impacts on the teachers and the school community (resistance to change, defence of institutions, discovery of the aesthetic dimension and sense of belonging to the learning community).
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Per-formazione. Un'introduzione critica
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digital
format: Article | COMUNICAZIONI SOCIALI - 2011 - 2. Per-formazione. Teatro e arti performative nella scuola e nella formazione della persona | year: 2011 | issue: 2
Year: 2011
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Gli attentati di Madrid nella stampa italiana digital
format: Article | COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà | year: 2008 | issue: 3
Year: 2008
The article gives an account of a research on the information treatment given to the attacks of Madrid happened on March 11 th 2004 by four national daily papers. In the first days after the attacks it is verifiable a predictable massive coverage of the facts, that joins the newspapers taken into consideration. In parallel, a universalist isotope transversally dominates, founded upon the humanitarian rhetoric: the description both oral and iconic of the innocent victims, the definition of the terrorist acts in themselves as anti-human and pre-political actions. In the initial phase of the information, the narrative and commented registers are open to a plurality of interpretative hypothesis. This, however, leaves well soon the place to some choices on which the headings are markedly divided. If in fact the victims are universally innocent, and the solidarity with them can only be immediate, the executioners’ identification brings along political interpretation and different results in journalistic attitudes. We find therefore a narrative formulation, founded upon investigation and mystery, strong in a newspapers such as «Repubblica», in which the talent for detective journalism is stronger. It occurs then a diplomatic attitude, of disenchanted comment, as far as possible, in which what is reconstructed is the International scenery, with particular reference to the fight of the democratic countries against global terrorism; the «Corriere della Sera» seems to privilege this perspective. Finally there is a political-ideological attitude, which slowly brings the themes to an ideological scenery applicable to Italian history. «The Giornale» and «the Manifesto» are inserted in this discursive choice: therefore, the victims and the executioners continually exchange their place and the proximity between the Spanish government of Aznar and the Italian one of Berlusconi are read only as one front (to be supported in «the Giornale»’s opinion, to be fought in «the manifesto»’s opinion). The defeat of Aznar becomes the pre-figuration of Silvio Berlusconi’s defeat. The scene changes, the victims, slowly fade away.
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Sicurezza alimentare e comunicazione del rischio: il caso Aviaria digital
format: Article | COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà | year: 2008 | issue: 3
Year: 2008
The contemporary society is countersigned by a progressive substitution of the concept of fear by that of risk, which contemplates the rational possibility of control on the dangerousness of a given phenomenon by the individual and the system. The article starts from the terminological and conceptual distinction between risk and danger, and indicates then two types of communication: the communication of crisis and the communication of the risk. On this last one strongly weighs the communicative intervention of the media. The probability of risk varies as the system ability to know how to react to the emergency situations varies, and not simply with the possibility in itself that the event happens: according to this approach it is therefore necessary to elaborate tools to prevent and check the risks, through the management of the system efficiency, regularizing the information flows among the subjects composing the communicative chain of risk and emergency: institutions, media and citizens. The analysis of a particular case (the diffusion of H5N1 virus – generally known as being responsible for the «avian influence» – in the period included between August 2005 and March 2006, in the informative coverage operated by the «Corriere della Sera» and by the Tg1) allows identifying some problems of risk communication by the Institutions and to verify their consequences in food consumption in Italy. It emerges that the media discourses are very powerful in creating awareness of the danger, but they are contradictory in creating a correct perception of the risk; secondly, the media discourses seem to be weak in driving the consumers’ behaviour: the population manifests a certain distrust towards the evaluation of the risk operated by «expert systems», deciding alone the purchasing behaviour to be adopted. The last part of the article describes a best practice: the planning and realization of a food safety manual edited by an Italian Ministry, starting from the awareness acquired during the avian emergency.
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Prefazione a due voci
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digital
format: Article | COMUNICAZIONI SOCIALI - 2008 - 1. Incipit digitale. L'avvio della televisione digitale terrestre in Italia tra discorsi, prodotti e consumi | year: 2008 | issue: 1
Year: 2008
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