Il tempo riappropriatoTempo e palinsesto della televisione satellitare - Andrea Bellavita - Vita e Pensiero - Articolo Comunicazioni Sociali Vita e Pensiero

Il tempo riappropriato
Tempo e palinsesto della televisione satellitare

digital Il tempo riappropriato<br/>Tempo e palinsesto della televisione satellitare
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2003 - 1. Attraversamenti. Spazialità e temporalità nei media contemporanei
title Il tempo riappropriato
Tempo e palinsesto della televisione satellitare
Author
Publisher Vita e Pensiero
format Article | Pdf
online since 09-2017
issn 0392-8667 (print) | 1827-7969 (digital)
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This essay highlights some of the central issues of a study focused on the relation between social time and television time within the broadcasting schedule of satellite television in Italy. Analysing the organisation of the broadcasting schedule can be a useful cognitive tool not only to investigate the nature of satellite television, but also to examine implicit spectator model. However, satellite television has some characteristics that imply the need to adopt different analytical categories compared to those used for general broadcasting: the essentially thematic range of programmes, the nature of multiprogramming and the general absence of commercials redefine the relation between television time and the temporal framework of social use. The classical dichotomies are thus redefined, introducing concepts such as spiral flow, flow of appointments, feast, ‘ferialisation’. The essay then proposes two new interpretive categories. With the paradigm of reappropriation of time, the usage patterns typical of satellite television are identified: for example, an organisation of viewing time based on the constant multiplicity of the offer, the availability of a time no longer organised by target, the increasing offer of non-media social and communicative events. Reappropriated time thus highlights the change of rhythm of satellite television: the study of the rhythm of the broadcasting schedule represents a new horizon for analysis.

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