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Rootcasting. I discorsi in rete sulle pratiche di condivisione dal basso

digital Rootcasting. I discorsi in rete sulle pratiche di condivisione dal basso
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà
title Rootcasting. I discorsi in rete sulle pratiche di condivisione dal basso
author
publisher Vita e Pensiero
format Article | Pdf
online since 03-2008
issn 03928667 (print) | 18277969 (digital)
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The article proposes a research on the network places in which the discourse related to the passage of video and audio contents develops through various platforms and formats. The research concentrates on the typology of discourses and practices, on the places of exchange of information and products, on the typology of the involved subjects and their functions, on the finality of this exchange. The emerging scenery – even if not really exhaustive – finds out a strong complexity, which seems to follow the ‘RootCasting’ logics, a spontaneous but organic mechanism of various practices which activate distribution and consumption modalities which are peculiar, alternative to the ‘circular emission’ or Broadcasting. Within this paradigm, it is possible to recognize some central knot: the first concerns the fact that the discourse orientates where there is more necessity to understand and learn: the information flows among the subjects to transmit more consumption forms, the way to realize them and the materials to be consumed (download how to do it, what to download). The second is related to the extraordinary vitality of communities, whose practices can be reduced to the ‘exchange’ which is an end in itself.

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