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Giulio Macchi, autore televisivo in dialogo con l’arte contemporanea

digital Giulio Macchi, autore televisivo in dialogo con l’arte
contemporanea
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2016 - 3. ITALIAN QUALITY CINEMA Institutions, Taste, Cultural Legitimation
title Giulio Macchi, autore televisivo in dialogo con l’arte contemporanea
author
publisher Vita e Pensiero
format Article | Pdf
online since 12-2016
issn 03928667 (print) | 18277969 (digital)
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In the 1960s and 1970s Giulio Macchi employed leading figures of Italian contemporary art to design the sets and the titles of some of his most famous Rai broadcasts. Macchi understood the potential of an ‘artistic’ approach to television – that in those years was reflecting on mass society and was opening up to the environmental and spectacular dimension. As such he became the promoter of a new dialogue between artists and the Italian public broadcaster, a relationship that to date has been almost completely unexplored by scholars. This article reconstructs these relationships historically as part of a broader reflection on the way Macchi conceived cultural television programming, as well as the artistic context that enabled this dialogue. The analysis of these artistic projects reveals the unlikely convergence of new forms and dimensions of art and the “spazio schermico” of Italian television, to cite the term by Gianfranco Bettetini in his book Forme scenografiche della televisione (1982), that is still today an essential reference from both a methodological and critical point of view.

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