“Scusi, chi ha fatto palo?” Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
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In the current and complex landscape of on-demand platforms, Internet-distributed television and catalogs focused on niches, the circulation of live and prized sports content seems to know relevant paradoxes. This essay explores the specific transition of live football competitions from broadcast to broadband in Italy. Starting from the informal media spectrum developed by scholars Lobato and Thomas, new sports-oriented OTTs (e.g. DAZN) and broadcaster’s subsidiaries will be analyzed together with unauthorized IPTVs and live-streaming pirate websites during the sport season 2018/19. The analysis will focus on rights legislations and digital sport intermediaries who play an interesting role of convergence between broadcasters and football organizations and clubs. In order to investigate the complex universe of the online football, three important features will be taken into account: a specific ‘visibility regime’ based on exclusive and regiona sports rights; subscription’s costs; and the user-experience (UX) of online portals, IPTV and live-streaming websites. In conclusion, important new boundaries about online football competitions will be suggested, taking into greater account the space of resistance of live football together with the rise of new football niches and on-demand strategies of consumption.
keywordsStreaming; football; digital piracy; media industries; sports rights.
Author biographyLibera Università di Lingue e Comunicazione ‒ firstname.lastname@example.org.
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