“Scrivetemi come parlate”. Il divo televisivo Mario Riva e la rubrica di posta dei lettori sulle pagine de “Il Musichiere”
Ebook format Pdf readable on these devices:
“Il Musichiere” is a 1950s magazine inspired by Garinei and Giovannini’s TV show of the same name. From the very first issue, it includes a readers’ column edited by Mario Riva: “Scrivetemi come parlate”. This column represents an interesting and unknown source that might be useful in understanding and analyzing new aspects of early Italian television stardom. The aim of this paper is to analyze Riva’s column as a tool to deepen the Italian media system of the 1950s an its protagonists.
keywordsIntermediality; television stardom; paleo-television; Mario Riva; “Il Musichiere”.
Author biographyUniversità degli Studi di Torino ‒ firstname.lastname@example.org.
Browse the archive
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
COMUNICAZIONI SOCIALI - 2021 - 1. Arts-Based Research in Communication and Media Studies
COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age