“Scrivetemi come parlate”. Il divo televisivo Mario Riva e la rubrica di posta dei lettori sulle pagine de “Il Musichiere” - Giulia Muggeo - Vita e Pensiero - Articolo Comunicazioni Sociali Vita e Pensiero

“Scrivetemi come parlate”. Il divo televisivo Mario Riva e la rubrica di posta dei lettori sulle pagine de “Il Musichiere”

newdigital “Scrivetemi come parlate”. Il divo televisivo Mario Riva e la rubrica
di posta dei lettori sulle pagine de “Il Musichiere”
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2021 - 2
title “Scrivetemi come parlate”. Il divo televisivo Mario Riva e la rubrica di posta dei lettori sulle pagine de “Il Musichiere”
“Scrivetemi come parlate”. The Television Stardom of Mario Riva and the Readers’ Column in “Il Musichiere”
author
publisher Vita e Pensiero
format Article | Pdf
online since 07-2021
doi 10.26350/001200_000123
issn 0392-8667 (print) | 1827-7969 (digital)
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“Il Musichiere” is a 1950s magazine inspired by Garinei and Giovannini’s TV show of the same name. From the very first issue, it includes a readers’ column edited by Mario Riva: “Scrivetemi  come parlate”. This column represents an interesting and unknown source that might be useful in understanding and analyzing new aspects of early Italian television stardom. The aim of this paper is to analyze Riva’s column as a tool to deepen the Italian media system of the 1950s an its protagonists.

keywords

Intermediality; television stardom; paleo-television; Mario Riva; “Il Musichiere”.

Author biography

Università degli Studi di Torino ‒ giuliafrancesca.muggeo@unito.it.

Latest issue

Anno: 2021 - n. 2

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