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Vidding as a gendered remix practice

digital Vidding as a gendered remix practice
issue COMUNICAZIONI SOCIALI - 2014 - 3. (En)gendered creativity. Actors Agencies Artifacts
title Vidding as a gendered remix practice
publisher Vita e Pensiero
format Article | Pdf
online since 01-2015
issn 03928667 (print) | 18277969 (digital)
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Vidding is an, almost exclusively, female audiovisual form of fandom activity that consists in appropriating clips from movies or TV shows, re-editing them and setting them to music, usually to pop songs. Vidders, through editing, stage analytical readings of the original media texts they appropriate, in order to comment upon the sources, criticize them, or praise them. This essay aims to explore the vidding practice as a gendered remix practice: we will discuss the history of the vidding community and, using different examples of fanvideos, its specific features and the possibilities of feminist critiques and readings engendered by this remix practice as a creative tool.

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