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Il valore del baratto. In grazia di Dio e il rinnovamento delle pratiche produttive italiane

digital Il valore del baratto. In grazia di Dio e il rinnovamento
delle pratiche produttive italiane
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2016 - 3. ITALIAN QUALITY CINEMA Institutions, Taste, Cultural Legitimation
title Il valore del baratto. In grazia di Dio e il rinnovamento delle pratiche produttive italiane
author
publisher Vita e Pensiero
format Article | Pdf
online since 12-2016
issn 03928667 (print) | 18277969 (digital)
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Italian films are typically financed through the same formula and it appears that at this stage of the production process there is little room for alternative possibilities. Starting from this preliminary consideration, the article aims to demonstrate that alternative sources of financing exist, and moreover can generate positive benefits for the films themselves, both in economic and aesthetic terms. To do so, the article analyses the financing of In grazia di Dio (Edoardo Winspeare, 2013). To make the film, the producers invented an innovative tool that they called “pacco-baratto”, which is based on the free donation of goods and services by the local community. The article first investigates analogies and differences between the pacco-baratto method, on the one hand, and barter placement and crowd funding on the other. Second, it shows how pacco-baratto can improve the textual and extra-textual qualities of the film.

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