Streaming and Binge-Watching. The Experience from Technology to iGen
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Streaming is an emerging cultural practice, but also an important strategy of media companies, that is defining a new media landscape. Younger generations, such as the iGen, are playing an important role in this new practice. This article analyzes how the new generations can cooperate with the streaming media industry re-inventing cinema through new consumption practices, and how the same practices are resembling different generations.
keywordsiGen; cinema; strategy; tactic; streaming; creative consumption
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