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Digital Isolation and Ecological Abstraction. Interconnecting with the Environment during Pandemic Times

newdigital Digital Isolation and Ecological Abstraction. Interconnecting
with the Environment during Pandemic Times
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age
title Digital Isolation and Ecological Abstraction. Interconnecting with the Environment during Pandemic Times
authors
publisher Vita e Pensiero
format Article | Pdf
online since 01-2021
doi 10.26350/001200_000105
issn 03928667 (print) | 18277969 (digital)
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For environmental activists and ecological pressure groups, Covid-19 gives an opportunity to readdress the urgencies of climate change as well as humanity’s exploitative habits, including extended travelling, meat consumption and the exploitation of wild life. In this article, we employ multi-sited online ethnography to analyze three frames of environmental communication that emerged during the early stages of the pandemic: ‘humans are the biggest virus’, ‘against animal exploitation’ and ‘changing our lifestyle’. We bring attention to how these anti-anthropocentric frames suggest interconnecting with nature and the planet through the digital apparatus of communication, which captures critique in instantaneous recursive loops. We suggest that the paradigm of ‘ecological abstraction’, magnified through the pandemic crisis, can be seen as an exemplary present and futurist assemblage through which environmental concerns are addressed.

keywords

Covid-19; abstraction; ecology; isolation; smart working; digital platforms; netnography.

Authors biography

IULM University, Milan ‒ nello.barile@iulm.it. NRU Higher School of Economics, Moscow ‒ pkompatsiaris@hse.ru

Latest issue

Anno: 2020 - n. 3

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