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Evaluating the real impact of advertising and promotional campaigns

digital Evaluating the real impact of advertising and promotional campaigns
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 1990 - 3-4. LA COMUNICAZIONE D'AZIENDA NEGLI ANNI NOVANTA
title Evaluating the real impact of advertising and promotional campaigns
authors
publisher Vita e Pensiero
format Article | Pdf
online since 01-2019
issn 03928667 (print) | 18277969 (digital)
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