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Collective Action and Affective Publics: The “Cinema America Occupato” Storytelling on Facebook

newdigital Collective Action and Affective Publics: The “Cinema America Occupato” Storytelling on Facebook
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2018 - 2. iGEN CINEMA Moving Image Consumption and Production by Post-Millennials
title Collective Action and Affective Publics: The “Cinema America Occupato” Storytelling on Facebook
authors
publisher Vita e Pensiero
format Article | Pdf
online since 09-2018
doi 10.26350/001200_000021
issn 03928667 (print) | 18277969 (digital)
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The practices of protest participation in urban centres are progressively including among their aims the safeguarding of cultural spaces (theatres, cinemas, etc.) to protect them from real estate speculation and to establish the right to access cultural heritage (sites, materials, content, etc.). Although this kind of protest usually has been antagonistically framed through rhetorical discourses, languages and symbols that are produced by both the social movements themselves and the mass media, new more inclusive collective actions are emerging from the grassroots. This article discusses the case of “Cinema America Occupato” in Rome, a collective action that is particularly interesting when compared to other protests because of its identity building process and storytelling management: the CAO group, exclusively made up of young people, strongly separated from any ideological positions, has gained resonance, visibility and a following that had never been achieved before by similar actions, thanks to an inclusive and engaging representation of both the group and the protest. By analysing (through both a qualitative and quantitative approach) the CAO’s efficient and pragmatic use of social media – and in particular Facebook – in promoting social engagement and grassroots participation, the article investigates the structures of feelings activated in relation to the individuals engaged in the collective action.

keywords

Protest participation; Facebook; affective publics; social media storytelling; cinema.

Authors biography

alberto.marinelli@uniroma1.it; romana.ando@uniroma1.it


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Anno: 2018 - n. 2

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