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Chinese Student Associations’ Wechat Communication and Contribution to Environmental Activism

newdigital Chinese Student Associations’ Wechat Communication
and Contribution to Environmental Activism
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age
title Chinese Student Associations’ Wechat Communication and Contribution to Environmental Activism
author
publisher Vita e Pensiero
format Article | Pdf
online since 01-2021
doi 10.26350/001200_000101
issn 03928667 (print) | 18277969 (digital)
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Chinese student environmental associations play a significant role in promoting environmental education and awareness among college students, advocating pro-environmental lifestyles, and organizing sustainable development activities on and off campus. The study explores the WeChat communication performances of ten student-led environmental clubs located in Beijing, contributing to the understanding of NGOs communication practices in China. Data are retrieved from indepth interviews with associations’ staff members, participant observations of their environmental activities, and the qualitative content analysis of their WeChat public accounts. Results show that student clubs act as knowledge-brokers, playing a significant role in transferring knowledge about pressing environmental challenges, and communicating the social value of the green groups; and as knowledge-translators, serving an important function in translating knowledge into action.

keywords

Student association; environmental activism; China; social media; WeChat.

Author biography

Università Cattolica del Sacro Cuore, Milan ‒ serena.fossati@unicatt.it.

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Anno: 2020 - n. 3

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