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Tra mito e serialità. I mutamenti del modello narrativo di Tex

digital Tra mito e serialità.
I mutamenti del modello narrativo di Tex
Article
journal COMUNICAZIONI SOCIALI
section Online First
title Tra mito e serialità. I mutamenti del modello narrativo di Tex
Between Myth and Seriality. The Changes in Tex’s Narrative Model
author
publisher Vita e Pensiero
format Article | Pdf
online since 06-2020
doi 10.26350/001200_000084
issn 03928667 (print) | 18277969 (digital)
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The serialization of Tex Willer’s character is one of the longest-running devices in the Italian cultural industry. Linked to the comics media experience, Tex is a prototype of the renewal process of the imaginary and the national identity, started in the immediate post-war period by the socio-economic ferments of the Reconstruction. The recent interest shown by the exponent of cultural studies Elisabeth Leake underlines Tex’s relevance in the social analysis and in the Italian media system, rediscovering its role in the debate on the mutations of serial narrative forms. This contribution intends to propose a reflection on the transformations of the Italian industrial mechanisms of storytelling, showing how the morphology of a progressively de-massified public rewrote the established routines of late modern consumption.

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Between Myth and Seriality. The Changes in Tex’s Narrative Model

Author biography

Università degli Studi di Napoli Federico II ‒ sergio.brancato@unina.it.

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Anno: 2020 - n. 2

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