Tra mito e serialità. I mutamenti del modello narrativo di Tex

newdigital $Tra mito e serialità. I mutamenti del modello narrativo di Tex$

Article

journal	COMUNICAZIONI SOCIALI
issue	COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age
title	Tra mito e serialità. I mutamenti del modello narrativo di Tex Between Myth and Seriality. The Changes in Tex’s Narrative Model
author	Sergio Brancato
publisher	Vita e Pensiero
format	Article \| Pdf
online since	01-2021
doi	10.26350/001200_000084
issn	03928667 (print) \| 18277969 (digital)
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Description Readers' comments
The serialization of Tex Willer’s character is one of the longest-running devices in the Italian cultural industry. Linked to the comics media experience, Tex is a prototype of the renewal process of the imaginary and the national identity, started in the immediate post-war period by the socio-economic ferments of the Reconstruction. The recent interest shown by the exponent of cultural studies Elisabeth Leake underlines Tex’s relevance in the social analysis and in the Italian media system, rediscovering its role in the debate on the mutations of serial narrative forms. This contribution intends to propose a reflection on the transformations of the Italian industrial mechanisms of storytelling, showing how the morphology of a progressively de-massified public rewrote the established routines of late modern consumption. keywords Between Myth and Seriality. The Changes in Tex’s Narrative Model Author biography Università degli Studi di Napoli Federico II ‒ sergio.brancato@unina.it. Enter a comment for Tra mito e serialità. I mutamenti del modello narrativo di Tex

Description Readers' comments

The serialization of Tex Willer’s character is one of the longest-running devices in the Italian cultural industry. Linked to the comics media experience, Tex is a prototype of the renewal process of the imaginary and the national identity, started in the immediate post-war period by the socio-economic ferments of the Reconstruction. The recent interest shown by the exponent of cultural studies Elisabeth Leake underlines Tex’s relevance in the social analysis and in the Italian media system, rediscovering its role in the debate on the mutations of serial narrative forms. This contribution intends to propose a reflection on the transformations of the Italian industrial mechanisms of storytelling, showing how the morphology of a progressively de-massified public rewrote the established routines of late modern consumption.