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La rimaterializzazione della fotografia nell’era digitale: il caso dei polaroider

digital La rimaterializzazione della fotografia nell’era digitale: il caso
dei polaroider
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2016 - 1. Snapshot Culture. The Photographic Experience in the Post-Medium Age
title La rimaterializzazione della fotografia nell’era digitale: il caso dei polaroider
author
publisher Vita e Pensiero
format Article | Pdf
online since 04-2016
issn 03928667 (print) | 18277969 (digital)
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The digitalisation of photography has often been interpreted as a process of dematerialisation. However, empirical studies show that the material dimension is still fundamental to digital photographic practices. By accepting the argument that digitalisation prompted a reconfiguration of photography’s materiality, rather than its disappearance, this article examines a phenomenon that has developed on the periphery of, but relating to, digital photography: the reappropriation of analogue technology by ‘serious’ amateurs. By using data collected during a study on the reappropriation of Polaroid technology, this contribution traces some patterns in the reintegration of materiality within amateur practice, showing how photographers have redefined the role of objects as a reaction to the spread of digital photography.

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