L’unità di produzione: un’idea di servizio pubblico nell’Italia del rinnovamento televisivo (1969-1976) - Virgil Darelli - Vita e Pensiero - Articolo Comunicazioni Sociali Vita e Pensiero

L’unità di produzione: un’idea di servizio pubblico nell’Italia del rinnovamento televisivo (1969-1976)

newdigital L’unità di produzione: un’idea di servizio pubblico nell’Italia
del rinnovamento televisivo (1969-1976)
Article
journal COMUNICAZIONI SOCIALI
section Open Access
title L’unità di produzione: un’idea di servizio pubblico nell’Italia del rinnovamento televisivo (1969-1976)
The Production Unit: An Idea of a Public Broadcasting System in Italy (1969-1976)
author
publisher Vita e Pensiero
format Article | Pdf
online since 07-2021
doi 10.26350/001200_000128
issn 0392-8667 (print) | 1827-7969 (digital)
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In 1968, the proposals for the democratic control of Italian television converged on the “production unit” hypothesis. This idea referred to collective creation of TV programmes, in order to reunite conception, production and broadcasting – three stages that were otherwise separate in the public broadcasting company, Rai. During discussions about a forthcoming television reform, the “production  unit” front opposed both the liberalization of broadcasts (advocated by both commercial and leftist media) and professional-led pluralistic renovation, as well as the pre-existing, government-run system.  Instead the unit promoted an idea of public service based on permanent interaction between the broadcasting institution and civil society. This article traces the history of that discussion in cultural  associations, Parliament, intellectuals, trade unions and Rai itself. The sources come from interviews of television workers from that time and archival material, such as sessions of Rai’s board of directors and the parliamentary broadcasting committee.

keywords

Production studies; participatory culture; television; public service broadcasting.

Author biography

Università Cattolica del Sacro Cuore, Milano ‒ virgil.darelli@unicatt.it.

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Anno: 2021 - n. 2

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