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COMUNICAZIONI SOCIALI - 2011 - CSonline 5. Conferences. Dottorato di ricerca in Culture della Comunicazione, Dipartimento di Scienze della Comunicazione e dello Spettacolo.

digital COMUNICAZIONI SOCIALI - 2011 - CSonline 5. Conferences. Dottorato di ricerca in Culture della Comunicazione, Dipartimento di Scienze della Comunicazione e dello Spettacolo.
Digital issue
journal COMUNICAZIONI SOCIALI
issue CSonline5 - 2011
title COMUNICAZIONI SOCIALI - 2011 - CSonline 5. Conferences. Dottorato di ricerca in Culture della Comunicazione, Dipartimento di Scienze della Comunicazione e dello Spettacolo.
publisher Vita e Pensiero
format Digital issue | Pdf
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Numero cinque di "Comunicazioni Sociali on-line", pubblicato nel 2011 dalla rivista "Comunicazioni Sociali" e curato dal Dottorato di ricerca in Culture della Comunicazione, Dipartimento di Scienze della Comunicazione e dello Spettacolo.

CONFERENCES

Introduction
by Ruggero Eugeni pages: 2 Download
Abstract

The fifth issue of Comunicazioni Sociali on-line publishes the preprint version of a selection of papers presented by young scholars of the Department of Media, Communication and Performing Arts at the Università Cattolica del Sacro Cuore of Milan to international conferences during the years 2010 and 2011. The essays are sorted by author’s name alphabetical order. 

Enlarged Family. Developments of a television genre: italian family comedy
by Luca Barra, Cecilia Penati pages: 12 Download
Abstract

Family comedy represents one of the most popular and important sub-genres of contemporary Italian small-screen fiction, being widely popular in prime time television in both commercial networks (Mediaset) and Public Service channels (Rai), and capable of receiving some of the highest ratings among a wide and mainstream audience. This TV genre, peculiar to Italian television1, relies on some fixed and common patterns. First of all, family comedies are normally scheduled in prime time. This determines the length of each episode, which ranges from fifty (with two episodes on air back-to-back) to ninety minutes. Secondly, Italian family comedies are usually long-running series, divided in various episodes and extended over progressive seasons: generally, an inter-episodic running plot is accompanied by an episodic and self-contained anthology plot. A prime-time family comedy would show the daily life of a middle-class family, focusing on minor dilemmas and everyday complications caused by the interplay between the various household members. These complications eventually lead the characters to a learning experience through a process of problemsolving. Several storylines are interweaved, following each character in their life experiences inside and outside of the family circle. Comedy is merged with a number of more serious and dramatic situations, eventually solved through peaceful resolutions of arguments. The kind of humour displayed in this TV genre is character-based, and often combined with morally complex and poignant issues of gender and generational conflicts.

Chek-in everywhere. Places, people, narrations, games
by Mauro Salvador, Riccardo Fassone, Giovanni Caruso, Gabriele Ferri pages: 11 Download
Abstract

In this work we will analyze a corpus of products that are first of all hard to describe. To do so, we will start from the idea of magic circle, an extremely relevant concept among game theorists, and from all those location-based and pervasive practices that these objects generate. Each one of these notions is borrowed from different currents of game studies and media studies and, together, they will be used to better identify our case studies. After setting-up this theoretical introduction, we will proceed presenting three different virtual layers – the game layer, the social layer and the narrative layer – from which we will build a model to test four case studies. SCVNGR, Foursquare and Broadcastr are mobile applications that, despite their similar appearances involving territorial exploration and user generated contents (texts, photos, audio recording), differ in the ways their users deal with them. The fourth case, Whai Whai is instead both a guidebook and a mobile application by which it is possible to discover the secrets of a city; a rather peculiar interactive guide capable of pushing and motivating its reader to explore the surrounding space.

Rodolfo Arnheim. Rudolf Arneheim's italian writings on cinema (1932-1939)
by Adriano D'Aloia pages: 16 Download
Abstract

It must have seemed to him like the most realistic war film, that night of February 1937 in Rome. The blast of cannon and the glare of searchlights on the horizon ruptured the silence of the city, reduced to darkness – like a cinema where the audience is immersed in the spectacle of a simulated air attack. Rudolf Arnheim (1904-2007) was a German Jew in Rome at the height of the Fascist regime. In this excerpt from his Italian diary, he is still unaware of the disaster that was shortly to befall him. The diary is a cardboard cover notebook of nearly three hundred pages full of illustrations, drawings, postcards, letters, newspaper clippings and, above all, notes and personal reflections, records of everyday events and travel reports, written in an instinctive and sensitive German. It is the inner voice of a man who was always keenly aware of the daily revelations of the world and the beauty of works of art, but also of the impact of history on everyday life. Then, towards the end, the writing style suddenly changes, turning to a drier register, abstaining from any digressions, as if prompted by fear. The last few pages of the diary tell of a man with trepidation, troubled by worries that turn into nightmares at night, but still lucid and indomitably attached to hope in the day – the illusion that preparing for the worst would be enough to escape death, as in a simulation, a movie.

Lupercyclopedia. Moving images and living archive
by Miriam De Rosa pages: 10 Download
Abstract

On the 17th of June 2005, Peter Greenaway set about his first VJ performance. It was the beginning of a worldwide live cinema tour, but mostly, it was the beginning of what later would have become the Lupercyclopedia. Based on the Tulse Luper Suitcases1, the project consists of a living encyclopaedia conceived for the information era, characterized by the presence of particular figures, motifs, themes and a peculiar recurring symbology. This conveys the idea of an archive, which works as a database able to support and feed the contemporary “cinematic-scape”. In particular, the main hypothesis I will try to demonstrate is that this last work by Greenaway can be considered as the author’s own archive. Not by chance, Lupercyclopedia sounds obviously to be the encyclopaedia of Tulse Luper, who is Peter Greenaway’s alter ego. We are thus presented a live reinterpretation of Tulse Luper’s story, which is rendered through the combination of 92 characters, 92 settings in place, 92 global events, 92 individual stories, 92 natural elements, 92 symbolic objects and a final sequence, which is the result of the montage of 92 explosions sequences.

Entre thèâtre et salons. Les dispositifs scèniques à Milan au XVIII siècle
by Arianna Frattali pages: 7 Download
Abstract

Notre intervention portera sur quelques points concernant une recherche beaucoup plus vaste, à propos de la culture de la mise en scène à Milan au cours du XVIIIe siècle: une période par rapport à laquelle on essaiera de mettre en évidence les discontinuités et les permanences de ce phénomène par rapport au siècle précédent. Depuis les résultats (partiels) de cette enquête, on peut déjà remarquer la complexité et la multiformité du théâtre milanais au XVIII  siècle: d’un côté on tient beaucoup en considération la tradition, de l’autre on s’oriente déjà vers les ferments des Lumières, entre l’influence du pouvoir des Habsbourg et la fascination-répulsion envers la culture française. Au XVIIIsiècle, l’absolutisme de la Lombardie dominée par les Habsbourg limite la possibilité d’action de l’aristocratie, qui restait liée aux offices de l’administration par des charges que seuls les Secrétaires plénipotentiaires et les Gouverneurs régionaux pouvaient distribuer. La possibilité d’intervention de la classe dirigeante était par conséquent limitée. Avec ces prémisses, nous traiterons des salons et du théâtre qui sont des lieux liés selon le principe des vases communicants et qui marquent la culture de la mise en scène du XVIIIsiècle en Italie. Même si le gouvernement espagnol, au cours du siècle précédent, avait mené à Milan une politique culturelle fermement anti-française, en contrecarrant la liberté des moeurs issues de France, Paris devint, au cours du XVIIIsiècle, le point de repère incontournable de la mode en Lombardie, notamment dans les domaines de l’art, de la vie en société, de l’aménagement des logements résidentiels. Les modèles de vie s’éloignaient de la tradition, du moins dans les consciences les plus réceptives, et le même changement concernait l’architecture; la diffusion d’un art de vivre voué au bonheur imposait, dans le domaine de l’urbanisme, la recherche des conforts et du luxe.  

Strong and weak ties. Online relationships from blogs to social networks
by Elisabetta Locatelli pages: 9 Download
Abstract

Blogs and social networks are both spaces for online relationships that can be used for very different purposes. The aim of this paper is to compare the kind of relations that can be developed in these spaces through a corpus of different qualitative micro-sociological researches, conducted between 2006 and 2010, and focused on users and their cultural practices. The paper will provide first a theoretical framework for the analysis, going briefly through the development of internet and blog studies, and then will compare the forms of online relationships, focusing on empirical data and showing the platforms’ similarities and differences.

LiveMi: reimaging Milan. Popular music policies and urban regeneration
by Silvia Tarassi pages: 11 Download
Abstract

The paper will try to discuss the pilot study conducted at the beginning of my PhD research project about live music in Milan; the paper brings together some of the issues outlined in the research report commissioned by the consultant- organizer of the initiative under study, LiveMi. LiveMi (which stands for live music in Milan) was a publicly funded initiative hosting live acts of emerging artists in the subway stations of the city centre. The paper will examine how emerging music was used by the city council as a strategic tool to promote an attractive image of the city both externally and internally. This project has been launched with the idea of promoting Milan as the “Italian music city” – including emerging music. Besides, by organizing the initiative the city council tried to answer to the decline of the city centre as a site of cultural entertainment by making its subway stations more sociable and lively places. The role of this initiative will be discussed and compared to similar initiatives taking place at the international level, aimed at promoting music production and consumption. Using LiveMi as a case study, the research addressed to the following questions: what are the different perceptions and representations of “Milan as a music city” held by the various subjects involved – such as councilors, consultant and musicians? Which image of the city does LiveMi aim to promote and why? What role does LiveMi play in fostering emerging music in the city and in regenerating the metro stations? In order to address these questions, the paper will start by reviewing the literature about music-related policy-making strategies, pointing out emphasizing the relevance of the local context generating them and at the same time including policies and regulations not directly formulated for the music sector but still having an impact on it. It will follow an analysis of music situation in Milan to understand how Milan can be differently regarded as a music city. And finally, the relevance of LiveMi, as a policy mechanism aimed to rebrand the city, and to foster emerging music will be discussed.


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