For environmental activists and ecological pressure groups, Covid-19 gives an opportunity to readdress the urgencies of climate change as well as humanity’s exploitative habits, including extended travelling, meat consumption and the exploitation of wild life. In this article, we employ multi-sited online ethnography to analyze three frames of environmental communication that emerged during the early stages of the pandemic: ‘humans are the biggest virus’, ‘against animal exploitation’ and ‘changing our lifestyle’...