The purpose of this article is to analyse the role played by the category of ‘nationality’ in global SVOD (Subscription video on demand) services by looking at Netflix and its presence in the European context, with a focus on two key audio-visual markets such as the British and Italian ones. We argue that the persistence of the concept of ‘nationality’ on streaming services, albeit arguably marginal, suggests a new understanding of its function within contemporary media conglomerates...