Sull’eterna discontinuità: ipotesi per una socio-semiotica della comunicazione esterna

digital

Article

journal	COMUNICAZIONI SOCIALI
issue	COMUNICAZIONI SOCIALI - 2006 - 3. Spazi sensibili. Pubblicità, comunicazione e ambiente urbano
title	Sull’eterna discontinuità: ipotesi per una socio-semiotica della comunicazione esterna
Author	Matteo Tarantino
Publisher	Vita e Pensiero
format	Article \| Pdf
online since	03-2006
issn	0392-8667 (print) \| 1827-7969 (digital)
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Description Readers' comments
In this essay we attempt a transversal investigation of some broad hypotheses for a socio-semiotic framing of the sign of outdoor communication. We try to demonstrate (using, among other tools, the dissonance theory paradigm) the ineludible condition of discontinuity of this sign, which forces it into a conflictual relationship with the surcodings affecting social and private spaces. Finally, we briefly examine two examples of surcodings designed to protect discontinuity itself: a sedimental one (London’s Piccadilly Circus) and a preventive one (Amsterdam’s Sandberg Institute). Enter a comment for Sull’eterna discontinuità: ipotesi per una socio-semiotica della comunicazione esterna

Description Readers' comments

In this essay we attempt a transversal investigation of some broad hypotheses for a socio-semiotic framing of the sign of outdoor communication. We try to demonstrate (using, among other tools, the dissonance theory paradigm) the ineludible condition of discontinuity of this sign, which forces it into a conflictual relationship with the surcodings affecting social and private spaces. Finally, we briefly examine two examples of surcodings designed to protect discontinuity itself: a sedimental one (London’s Piccadilly Circus) and a preventive one (Amsterdam’s Sandberg Institute).

Enter a comment for Sull’eterna discontinuità: ipotesi per una socio-semiotica della comunicazione esterna