Partecipazione, inclusione, reti a BookCity Milano - Oliviero Ponte Di Pino - Vita e Pensiero - Articolo Comunicazioni Sociali Vita e Pensiero

Partecipazione, inclusione, reti a BookCity Milano

digital Partecipazione, inclusione, reti a BookCity Milano
Article
journal COMUNICAZIONI SOCIALI
issue COMUNICAZIONI SOCIALI - 2021 - 3. Theatres and Politics Today Lights and Shadows of a Long Relationship
title Partecipazione, inclusione, reti a BookCity Milano
Participation, Inclusion, Networks in Cultural Festivals. A Case History: BookCity Milano
Author
Publisher Vita e Pensiero
format Article | Pdf
online since 02-2022
doi 10.26350/001200_000135
issn 0392-8667 (print) | 1827-7969 (digital)
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In recent years, cultural festivals have been enjoying great success: hundreds of cultural festivals are held every year all over Italy and Europe, some of them with an attendance of 100.000 or more. Moreover, there is a widespread  consensus on the importance of cultural events for place marketing and economic development purposes, but also to encourage cultural engagement and social cohesion, often borrowing approaches and techniques from performing  arts and performing arts festivals. BookCity Milano is a literary festival that in its 2021 edition scheduled more than 1400 events in more than 260 venues in 4 days. It is a participatory project, involving publishers, bookstores,  libraries, museums, theatres, cultural associations, and cultural foundations, schools and universities, hospitals, prisons, but also private venues (shops, restaurants, hotels...). But what is the impact of an event like BookCity Milano? Any project must have a process of evaluation, and self evaluation. But what methods or indexes can be used to evaluate a participatory project like BookCity? Apart from econometric indexes, we need an approach focused  on the features and the goals of the project.

keywords

Literary festivals; cultural festivals; festivals; smart cities; cultural cities; 15 minutes city; participation; inclusion; cohesion, audience development; audience engagement; culture

Author biography

Accademia di Belle Arti di Brera, Milano – olivieropontedipino@fadbrera.edu.it

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Anno: 2021 - n. 3

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