Green Is Better: Representation of Territories and Landscapes in Italian Audiovisual Products - Paolo Carelli, Massimo Scaglioni, Anna Sfardini - Vita e Pensiero - Articolo Comunicazioni Sociali Vita e Pensiero

Green Is Better: Representation of Territories and Landscapes in Italian Audiovisual Products

newdigital Green Is Better: Representation of Territories and Landscapes
in Italian Audiovisual Products
Article
Journal COMUNICAZIONI SOCIALI
Issue COMUNICAZIONI SOCIALI - 2022 - 2. Sustainable Screenings: Economic, Touristic and Cultural Impact of Audiovisual Productions on the Host Locations in the Post-Lockdown Era
Title Green Is Better: Representation of Territories and Landscapes in Italian Audiovisual Products
Authors , ,
Publisher Vita e Pensiero
Format Article | Pdf
Online da 11-2022
Doi 10.26350/001200_000157
Issn 0392-8667 (print) | 1827-7969 (digital)
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During the last decades, media products have experienced a growing relationship with places and territories in which they are produced and set. Scripted programs as movies and TV series, above all, but more recently also  unscripted TV programs, are increasingly able to make a location recognizable and strengthen its attraction and potential from different perspectives, favoring investments and employment and stimulating tourism and the discovery  of cultural, environmental, or folkloristic traits of single territories. A specific tendency emerging in the last years within Italian media productions concerns the role of green areas and natural resources within audiovisual representation; the need of sustainable practices and the enhancement of uncontaminated territories have grown due to the pandemic emergency that is re-defining travel and mobility choices. Moving from continuous research,  carried out by CeRTA (Research Centre on Television and Audiovisual Media), on the use of territories in media contents representation and its function from a touristic and promotional point of view, the article focuses on the pivotal  role of “green” locations and landscapes in remarking an additional narrative rhetoric alongside the traditional ones, tied to artistic heritage, “postcard” sceneries, or brand cities known worldwide. As pointed out by research of  CeRTA, in fact, the topics of “green” and “sustainability” represent the first attraction factor to visit a place. Focusing on a sample of scripted and unscripted Italian titles of the last seasons, the article tries to identify main trajectories through which the representation of “green” territories has been predominant during the Covid-19 era.

keywords

Green; audiovisual productions; media representation; scripted & unscripted products; Italian television

Authors biography

Università Cattolica del Sacro Cuore di Milano ‒ paolo.carelli@unicatt.it; massimo.scaglioni@unicatt.it; anna.sfardini@unicatt.it


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Anno: 2022 - n. 2

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