Green Is Better: Representation of Territories and Landscapes in Italian Audiovisual Products

digital

Article

Magazine

Fascicle

COMUNICAZIONI SOCIALI - 2022 - 2. Sustainable Screenings: Economic, Touristic and Cultural Impact of Audiovisual Productions on the Host Locations in the Post-Lockdown Era

Title

Green Is Better: Representation of Territories and Landscapes in Italian Audiovisual Products

Authors

Paolo Carelli, Massimo Scaglioni, Anna Sfardini

Publisher

Vita e Pensiero

Format

Article |

Pdf

Online from

11-2022

Doi

10.26350/001200_000157

Issn

0392-8667 (print) | 1827-7969 (digital)

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During the last decades, media products have experienced a growing relationship with places and territories in which they are produced and set. Scripted programs as movies and TV series, above all, but more recently also unscripted TV programs, are increasingly able to make a location recognizable and strengthen its attraction and potential from different perspectives, favoring investments and employment and stimulating tourism and the discovery of cultural, environmental, or folkloristic traits of single territories. A specific tendency emerging in the last years within Italian media productions concerns the role of green areas and natural resources within audiovisual representation; the need of sustainable practices and the enhancement of uncontaminated territories have grown due to the pandemic emergency that is re-defining travel and mobility choices. Moving from continuous research, carried out by CeRTA (Research Centre on Television and Audiovisual Media), on the use of territories in media contents representation and its function from a touristic and promotional point of view, the article focuses on the pivotal role of “green” locations and landscapes in remarking an additional narrative rhetoric alongside the traditional ones, tied to artistic heritage, “postcard” sceneries, or brand cities known worldwide. As pointed out by research of CeRTA, in fact, the topics of “green” and “sustainability” represent the first attraction factor to visit a place. Focusing on a sample of scripted and unscripted Italian titles of the last seasons, the article tries to identify main trajectories through which the representation of “green” territories has been predominant during the Covid-19 era.